About Me

Mark Griffith

Owner and Founder, Blue Porch Marketing

Mark Griffith is a seasoned marketing and product management leader with a proven track record in driving growth and innovation across B2B and B2C sectors. Most recently, Mark served as the Vice President of Marketing at Higher Logic, where he led the marketing team in driving lead and pipeline generation. Before his tenure at Higher Logic, Mark spearheaded product teams and initiatives in the online B2C space for renowned organizations such as CNN, Turner Sports, and Equifax.

Mark resides in Sandy Springs, GA, and holds an undergraduate degree from Bucknell University and an MBA from Duke University.

Marketing and Product Strategy

With over two decades of experience leading both marketing and product teams, I bring a distinctive ability to address complex business challenges. In any digital or SaaS business, achieving product-market fit is crucial. I excel at both developing relevant products and articulating their value propositions to the market.

Customer-focused

I have developed programs and products across various industries, each targeting different markets. What unites these efforts is my unwavering commitment to enhancing the customer experience and journey at every touchpoint.

Analytically Driven

From campaign performance metrics to budgeting and forecasting, I have a deep passion for numbers and a proven ability to transform data into actionable strategies that drive continuous improvement.

Cross-functional Leadership

With a proven ability to build strong relationships with key stakeholders—including sales, product, finance, and customer success—I understand the importance of cross-departmental alignment and foster a collaborative work culture that drives unified progress toward shared goals.

Some of the great organizations I've worked with

Ready to talk?

Whether you are looking for a full-time marketing or product leader, or you have a need for short-term freelance help, I'd love to talk. Please connect via the form, email, phone or LinkedIn.

678-358-7733

markgriffith11@gmail.com